The Row Bags Under 1500 Dollars: Where the Range Actually Starts
Most people assume the entry price at The Row starts somewhere north of three thousand dollars. Coverage clusters there, given that the Margaux and the Marlo photograph well and resell loudly. In practice the floor is a great deal lower. On observed 2026 market prices the line begins at $590, and there is a genuine shelf of the row bags between that figure and $1,500 — current catalogue, not outlet stock and not archive. You lose size here, and usually material weight, but you keep the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. The guide below sets out the shelf plainly, names the observed prices and identifies where it stops being good value.
What the Bottom of the Range Actually Is
The sub-$1,500 group is not a diffusion line or a separate label, which is the first thing worth understanding. These are catalogue pieces sold alongside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. The trade-off is nearly all about scale and material rather than standards. No large structured calfskin bag exists at this price anywhere in the current line-up, so what is on offer is either physically smaller or made in one of the house’s lighter materials. It is an honest exchange, not a compromise, and it explains why this shelf is the usual starting point for anyone new to the row fashion vocabulary. The shelf is correspondingly shallow — step over $1,500 and prices move up sharply through the Park Totes and the Bourse Clutch into the the row bags everyday tote bags main range.
The Bags Under 1,500 Dollars, Priced
What follows is the shelf as observed in 2026, ordered from the least expensive upward. Treat every figure as a market observation rather than an official tariff, because the brand publishes no master price list and stockists differ. Because sizes and colourways rotate through stock, a model listed here can be temporarily unavailable without having left the line. Two of the entries list a second price, since another size has been observed at that figure. Anything found dramatically below these numbers is a warning sign rather than a discount, and the same logic applies to every listing of the row for sale you encounter secondhand. Read the right-hand column first if you are shopping by function rather than by budget.
| Bag | Price observed in 2026 | Format |
|---|---|---|
| Double Travel Wallet | $590 | Flat wallet, the least expensive way in |
| Boone Tote | $900 | Light tote, smaller size |
| Cecily Mini Tote | $950 | A mini tote, carried by hand |
| Ray Pouch | $950 / $1,100 | Zipped pouch in two observed sizes |
| Large Boone Tote | $950 | Boone in the bigger body |
| Travel Pouch | $990 | Flat case for travel |
| Sally | $1,000 | Small bag, the first four-figure step |
| 90’s Bag | $1,090 | Soft shoulder bag, signature silhouette |
| Brian Tote | $1,100 / $1,200 | Two observed tote sizes |
| Mini Barn Tote | $1,200 | Tote in compact form |
| N/S Park Crossbody | $1,290 | Crossbody from the Park family |
| Lori | $1,350 | A shoulder bag |
| Rene Crossbody | $1,350 | Crossbody |
| Half Moon | $1,390 | A crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | Structured compact clutch |
| Idaho | $1,420 | Top handle, and an XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | Shoulder cut of the 90’s silhouette |
If You Are After a Bag, Not an Accessory
Half of this shelf is pouches, wallets and mini formats, which makes the useful question which entries actually function as a daily handbag. Three entries stand out on the observed line-up. The Half Moon at $1,390 is the strongest, because it is a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, since published measurements conflict between sources. Through a stockist, a leather variant of the same bag has been observed at $1,690, which demonstrates how fast the material step moves you off this shelf. The 90’s Bag at $1,090 is the other genuine handbag at entry level, and it carries one of the four silhouettes that anchor the whole catalogue. The Brian totes at $1,100 and $1,200 and the Boone pair at $900 and $950 cover the carry-everything role for less, if a tote suits you.
If You Want the Smallest Sensible Commitment
Some buyers want to own the construction rather than the silhouette, and that is a legitimate reason to start at the very bottom. The Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. Doing the same job with slightly more presence are the Ray Pouch at $950 and the Travel Pouch at $990, both of which live inside larger bags comfortably. Sally at $1,000 and the Cecily Mini Tote at $950 mark the point where a small object begins behaving like a bag. Nobody will mistake these for a Margaux, and none of them carry the resale profile of the signature shapes. Their real value is direct experience of the material standard before committing four or five thousand dollars to a row bag you have only seen photographed.
Where the Money Is Going at This Level
Understanding what gets funded under $1,500 matters, because it is not the same as what gets funded at the top of the range. The construction standards do not change: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. The variables are the quantity and grade of material and the amount of hand-finishing a smaller panel calls for. Hence a pouch and a large structured top-handle can emerge from the same workshop discipline and still sit four thousand dollars apart. What follows are the practical consequences for a first purchase. None amounts to a deal-breaker; each is simply part of what the entry shelf is.
- Smaller formats carry less hardware, and hardware is where much of the cost sits on the bigger bags
- Lighter materials wear less well over time than structured calfskin
- Non-leather pieces — canvas, nylon, sisal — are the least forgiving of water and wear
- Small bags hold shape less dramatically, so the structural signature is harder to read
- Seasonal colours take the deepest discounts later, at every price point in the range
How the Entry Shelf Behaves Secondhand
Resale is the reason many buyers look at this brand at all, so it deserves a straight answer rather than a sales pitch. According to the Rebag CLAIR 2025 report, The Row reached 97% brand-level value retention, entering the top tier for the first time and sitting behind only Telfar, Hermes and Goyard. Inside that figure, the Half Moon shoulder was recorded at 106% retention and the N/S Park Tote at 146%, the strongest performer in the line. The 90’s Bag has been singled out as a riser too, with reported eBay search volume up around 55% year on year as of April 2025. Every one of those figures is observed market behaviour and not investment advice, and the effect is narrow: black and neutral calfskin in the signature silhouettes holds value, while canvas, nylon, sisal and seasonal colours discount. Two of the strongest results on record therefore sit on or close to this shelf, which is rare for an entry tier.
A Buying Order That Works
Coming to the range for the first time, sequence counts for more than budget. The mistake is buying the cheapest thing available and concluding the brand is overpriced, because a $590 wallet cannot demonstrate what a structured bag does. The stronger approach starts from function, measures the silhouette against what you actually carry, and comes to the number last. Purchasing new through the brand’s own store or an established multi-brand retailer eliminates authentication risk, which counts for something at this price. Buying secondhand, stick to the platforms that authenticate in hand and stay sceptical of anything far below the figures above. The sequence below leaves the fewest regrets among first-time buyers of row handbags.
- Decide the format first: tote, shoulder, crossbody, clutch or pouch
- Shortlist just the entries in that format from the table above
- Handle one in a boutique or at a stockist if you can, because these bags photograph badly
- Go with black or a neutral if resale matters to you in any way
- Stay with new at this level unless the secondhand saving is truly large
- Take a price in the low hundreds as a counterfeit signal instead of a bargain
